TRENDOLOGY.ORG

Well kids, the time has come for Trendology to move from WordPress.com into its own domain. You can now find this blog at TRENDOLOGY.ORG .

Aside from the layout, you can find everything from the original Trendology at the new space, with the exception of some of the comments from the last couple of posts. Moving into a private domain will hopefully allow me the space/freedom that I need to expand Trendology so be on the look out for new features and please bear with me as I continue to get the site up and running.

  • If we have exchanged links, please update your listing for Trendology to http://www.trendology.org. I have moved my blog roll to the new location but if for some reason, you do not see your site listed, please leave me a note and I will add it ASAP.

— Jillian

Trend Alert: Dr. Martens

Style 1b60, Dr. Martens, $140

Style 1b60, Dr. Martens, $140

Style 1460, Dr. Marte

With rugged boots coming back into style, it was only a matter of time before Dr. Martens (aka – DMs, Docs, Doc Martens) started to to, once again, grace the pages of fashion magazines. Although the company likes to downplay this history, Dr. Martens were first debuted during World War II. Their inventor, Dr. Klaus Martens was a German army doctor during the war who needed to create special shoes for himself due to an injury that he sustained while on vacation.  In 1947 Klaus went into business with his friend, Dr. Herbert Funck, and the two began designing “comfort” shoes that were wildly popular with women over the age of 40.

same

Style 1460, Dr. Martens, $110

The brand has come a long way from German housewives and now is more likely to be associated with punks, skinheads, and Brittany Murphy‘s character in Clueless before Cher gave her a makeover. But this season, Dr. Martens have been thoroughly integrated into mainstream fashion, much to the dismay of whatever remains of subversive youth culture(s). Most recently, I saw Dr. Martens being featured in the November issue of Lucky magazine as a must have for this fall.

Style 1460, Dr. Martens, $110

Style 1460, Dr. Martens, $110

LA Times

Agyness Deyn. Source: LA Times

Some of the best publicity that the brand has had, no doubt, comes from current “it girl” Agyness Deyn. Whether you adore her or think she’s just okay, Deyn seems to be on the pulse of all things stylish.  She is a muse for many young hipsters who are looking for the next big thing. While Dr. Martens are anything but new, their new floral prints and neon colors are sure to draw in a new crowd this season.

If you’re thinking about ordering a pair of these shoes, I suggest you consider branching out from the standard black and try an unexpected color or pattern in a style that will work well with your wardrobe.

Cerys, Dr. Martens, $170

Cerys, Dr. Martens, $170

TO SHOP

Trend Alert: The Bowler Hat

Who What Wear

Who What Wear

The Bowler hat (aka the derby or the billycock) is a felt hat with a rounded top that was invented in London around 1849. The style has endured and although it was, at one time, associated with butlers, the bowler hat is now massively popular among stylish women looking to add a little bit of edge to their outfits.

Bowler Hat, Urban Outfitters

Bowler Hat, Urban Outfitters, $38

Many of our favorite celebrity/model muses have been spotted wearing the Bowler everywhere from grocery shopping to red carpet events. I happen to think there is something undeniably sassy about a lady with a bowler hat tilted towards the back of her head. This hat can take an otherwise common outfit and pump up its impact by giving it a rock edge.  As Who What Wear noted, the bowler hat also garnered attention on the runway shows of Sonia Rykiel and Limi Feu, showing that it is a style that can also be worn with a bit more sophistication and suggesting that it is about to become even more popular.

Just Jared

Source: Just Jared

I loved the look that Rachel Bilson had at the launch of her new line Edie Rose (more on that later). Although the tie is distractingly long, I think she pulled off this style masterfully. Using the hat and tie to pull together this look, Bilson manages to channel the spirit of a proper young boy without looking like she was wearing a costume. The curvy skinny jeans and layered (pearl?) bracelets are a very nice touch.

For good tips on how to wear this style and where to find the perfect Bowler, be sure to check out Who What Wear. They have an incredible site with a lot of amazing information.

Marketing: TVLifestyles

I just found this website called Overlay TV which basically allows companies to upload videos and overlay them with content.  This is cool because they have a fashion page that allows you to watch videos from tv shows and red carpet events and click on the styles that you like to find out where they are from or to purchase them. It seems as though this site is still in the process of establishing itself but it has great potential.

This isn’t the first time that we’ve seen companies try to directly market the clothing that is being worn on tv etc. The CW network has developed a store on their website that capitalizes on the fashion buzz from Gossip Girl. You can  browse their store and buy the items that will help you emulate the styles of your favorite character whether you are on Team Blair or Serena, or maybe even rooting for Little J.

The CW is in a partnership with Starbrand which is a more comprehensive website that allows you to browse the styles seen on an eclectic collection of tv shows and movies including Gossip Girl, America’s Next Top Model, The L Word, and She’s The Man. Not to mention the long gone, O.C. – people are still referencing Marissa‘s style on that show.

The website allows you to look at character profiles, browse the fashion by character, episode, season, and brand. You can also find out information about the set designs, stylists, and beauty information. Essentially, they’ve gone out of their way to make sure that they can market just about every aspect of a shows to you, the consumer. It takes the idea of selling a lifestyle to the next, most cutting edge, level.

Now we can only hope that sooner or later these companies start marketing “Look For Less” sites, with the same fervor,to those of us with tighter budgets. No matter how badly I’m crushing on something from Phillip Lim 3.1, it’s just not gonna happen right now.

Images courtesy of  The CW, Fox, The OC Files

Tastemaker: Tory Burch

The tastemaker of the week is Tory Burch. Chances are, you’ve heard her praise being sung everywhere from Oprah to the new CW show Privileged and seen people strutting around in her signature flats. Her style is very much so influenced by the needs of Manhattan’s upercrust, ie. girls who lunch– the younger set of polished socialites. But the hints of 60s and 70s style make her clothes edgy enough that those with more eclectic tastes are just as likely to covet Burch’s designs. In addition to being current “IT” designer, Burch can also boast the 2008 CFDA award for Accessory Designer of the Year. When the academy and the public are in agreement, you know you’re on to something really good.

For more information on Tory Burch and to shop, please visit her website.

Selected Looks From Tory Burch’s Fall 2008 Collection:

Photos courtesy of ToryBurch.com

L’Oreal Brandstorm Weekend

Event Description:
The L’Oreal Brandstorm NYC Weekend is the premier summer marketing internship recruitment event for all of L’Oreal’s global brands. Over three days with L’Oreal, college juniors have the unique opportunity to learn about a career in brand management and participate in the competitive selection process for a marketing internship. Students will hear from senior marketing executives, participate in a brand management workshop with L’Oreal executives, and network with HR and marketers over evening social events. The selection process includes group work on a marketing case study, team presentations and individual interviews. Selected students will be invited back to L’Oreal’s NYC headquarters for a summer 2009 marketing internship during which they will be considered for a full-time position in the marketing Management Development Program post-graduation. Continue reading

Make Me Up In: Bobbi Brown’s Eye Pallet

Moon Rock Long Wear Eyeshadow, Bobbi Brown, $55

BUY NOW

See Also Thunderstorm

Also Available in Thunderstorm

My love affair with Bobbi Brown started “way back” in my teen years when I had just purchased her book, Bobbi Brown Teenage Beauty: Everything You Need to Look Pretty, Natural, Sexy & Awesome , and wanted become a make-up artist. Combine my love of the brand with my love of creamy eye make-up and I am currently coveting this Bobbi Brown eye pallet. It features long-wear cream eye shadows in the most delectable shades inspired by gold and steel. And the Black Topaz gel eyeliner – perfect for creating Fall’s most dramatic looks. I want this very badly!