Tag Archives: trendology

TRENDOLOGY.ORG

Well kids, the time has come for Trendology to move from WordPress.com into its own domain. You can now find this blog at TRENDOLOGY.ORG .

Aside from the layout, you can find everything from the original Trendology at the new space, with the exception of some of the comments from the last couple of posts. Moving into a private domain will hopefully allow me the space/freedom that I need to expand Trendology so be on the look out for new features and please bear with me as I continue to get the site up and running.

  • If we have exchanged links, please update your listing for Trendology to http://www.trendology.org. I have moved my blog roll to the new location but if for some reason, you do not see your site listed, please leave me a note and I will add it ASAP.

— Jillian

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Marketing: TVLifestyles

I just found this website called Overlay TV which basically allows companies to upload videos and overlay them with content.  This is cool because they have a fashion page that allows you to watch videos from tv shows and red carpet events and click on the styles that you like to find out where they are from or to purchase them. It seems as though this site is still in the process of establishing itself but it has great potential.

This isn’t the first time that we’ve seen companies try to directly market the clothing that is being worn on tv etc. The CW network has developed a store on their website that capitalizes on the fashion buzz from Gossip Girl. You can  browse their store and buy the items that will help you emulate the styles of your favorite character whether you are on Team Blair or Serena, or maybe even rooting for Little J.

The CW is in a partnership with Starbrand which is a more comprehensive website that allows you to browse the styles seen on an eclectic collection of tv shows and movies including Gossip Girl, America’s Next Top Model, The L Word, and She’s The Man. Not to mention the long gone, O.C. – people are still referencing Marissa‘s style on that show.

The website allows you to look at character profiles, browse the fashion by character, episode, season, and brand. You can also find out information about the set designs, stylists, and beauty information. Essentially, they’ve gone out of their way to make sure that they can market just about every aspect of a shows to you, the consumer. It takes the idea of selling a lifestyle to the next, most cutting edge, level.

Now we can only hope that sooner or later these companies start marketing “Look For Less” sites, with the same fervor,to those of us with tighter budgets. No matter how badly I’m crushing on something from Phillip Lim 3.1, it’s just not gonna happen right now.

Images courtesy of  The CW, Fox, The OC Files

Trend How To: From Formal to Casual

Times are hard and growing up is never easy but looking like an adult can be. The combination of black and white is always sleek, especially when in the right ratio. Pick one color to be the highlighter and one to be the base. I’m also a firm believer that it is 100% okay to wear white after labor day. Perhaps you pass on the white linen pants or strappy sandals but opting for a black and white blazer will still keep you looking fresh well into winter. Quick Tip: This fall it’s all about the tuxedo. You can dress this look up or dress it down by pairing a tux-inspired jacket with a pair of dark wash jeans. Topshop has several types of jackets so start there.

To Shop:

Ready For Fall

The weather in the Mid-Atlantic is already starting to cool off and so I can’t help but think ahead to Fall. Fashion is like that – you’re always trying to stay ahead and plan that next move. Even when you’re confident in your own style, it never hurts to stay aware of the evolution of trends. Personally, I’ve been thinking about sleek silhouettes and minimal yet heavy hitting doses of color (a contrast to my delightfully over-saturated past).

I’m a firm believer that the fashion industry is influenced by the state of the world and right now we’re all plagued by a terrible job market, extreme oil prices, and all the other trappings of a recession. Solemn times have led me to a solemn wardrobe. While I’d love to own an authentic Balenciaga bag, right now I’m not even sure it’s fiscally responsible to snag the knockoff featured below. So this fall, not only will I be downsizing my rainbow, I’ll also be thinking about recycling my old clothes into something fresh. Topshop may be selling the “Boyfriend Blazer” but I’ve got an older brother who must have outgrown a jacket or two.

It’s all about being resourceful.

To Shop: